Project Overview
This project serves as both a pitch deck and branding guide, showcasing the current design vernacular of Big Little News while proposing its extension into a pop-up newsstand experience. The goal is to enhance the existing brand by curating immersive environments for specific magazine releases, thereby expanding community engagement and accessibility.
Guidelines
The new branding elements include a vibrant palette of colors and tactile textures designed to evoke the dynamic and eclectic spirit of Big Little News, enhancing the visual and sensory appeal of the pop-up newsstand experience.
Aesthetic
The new experience and aesthetic aim to evoke a sense of discovery and creativity, captured through collage-style reference boards that blend vibrant visuals and eclectic textures. This approach creates an engaging, multi-sensory environment that reflects the dynamic and diverse spirit of Big Little News.
Big Little News x Elliott Bay Book Co.
Exploring how the dynamic branding and pop-up newsstand concept from Big Little News can be seamlessly integrated into the Elliott Bay Book Company. By merging vibrant visuals and engaging experiences, we aim to extend Elliott Bay's community reach and enrich its storied legacy with innovative, immersive events.
